Summary: This article explains the difference between using an employer of record (EOR) — a third party that hires and pays workers in another country for you, without your having to set up a local entity — and setting up your own local entity. EORs win for fast hiring, lower upfront risk, built-in compliance, and “test the market” agility. Entities make sense when you’re scaling a large team, need tight control over tax strategy, want a local brand footprint, or require deep customization — often becoming cheaper beyond ~30 employees. The guide ends with a simple decision framework and notes that Plane supports both paths (and helps companies transition when the time is right).Expanding into a new country opens the door to new markets, talent pools, and growth — but it also comes with serious decisions. Chief among them: Do you establish a legal entity or work with an employer of record (EOR)?Both options get you to the same place — hiring and operating in a new market — but the route, cost, and complexity are very different. This guide walks through the pros and cons of each path, and when one may be better suited to your stage of growth.